

This leaves 41% of Britons who say they have heard “woke” being used and believe they know what it means. How many Britons know what the term “woke” means?Īs with so many terms bandied about in political discourse, most Britons (59%) don’t know what “woke” means, half of whom (30%) have never heard the term being used in the first place. To opponents of the social aims of such movements, however, it has become a catch-all term for a certain type of socially liberal ideology they dislike – much as the term ‘political correctness’ can often be. With the term becoming more mainstream recently it evolved to mean a more general sense of awareness to social injustice against all groups, although it remains closely associated with the Black Lives Matter movement.

Originally the term referred to a need to wake up to, and stay ‘woke’ to, the realities of Black people’s place in America and the system designed to keep them down. As with so many parts of British political discourse, it is an import from the United States – and as with so many other things in the USA, its origin is in the Black community before being co-opted and eventually distorted by mainstream white people.

One of the political words of the moment is “woke”. YouGov explores how many Britons understand the term, and who and what they consider to be woke
